Internet Marketing Taking Center Stage for Online Businesses ...

Internet Marketing Taking Center Stage for Online Businesses

You cannot deny that internet has become part of many people?s lives and more and more people are using it from gathering information while others consider it as an online requirement so it make sense for business to use it as a marketing tool. The modern technology has definitely made changes in the way business owners promote their companies and products today. Setting up an online business website is not a hard task. All you need to do is to buy a good domain name and get a good web hosting and have a professional designer to build a fully interactive website for your online business. Now the hard task is the Internet marketing strategies. Search engine marketing is referred to as online marketing of products or services over the internet. It is the process of gaining traffic and visibility on various search engines. Some people consider the search engine marketing to gain traffic solely through paid ads. Marketing your business online should be a major part of the planned advertising and promotions. There is no denying of the power of links of online marketing. Search engines are using links as a way to determine how relevant and valuable your business site is and users use links to moving from one site to another. Building quality links from different relevant sites can go a long way in improving your rankings on the search engine and driving more targeted traffic.

With today?s technological and economic business structure, the concept of marketing your business should not be ignored.

Applying good ethics to the online world is a direct reflection of your online business. The ethics affects all the aspects of your online business. Creating a website is the first step for a business to take in their marketing online. Websites should be pleasing to the eyes, easy to navigate and can form a positive impression to the users. Search Engine Optimization and Search Engine Marketing are excellent techniques to use when marketing your business online. With the use of the seo strategies for business online, they increase the visibility in various search engines and create an array of opportunities available by no other means. The internet marketing allows access even for small business to have international and national exposure. Marketing your business online is the most valuable step you can take in order to increase your rank in this kind of economy nowadays. This kind of marketing is a vital tool that should be used by all companies to successfully grow their customers and profits.

The most important reason why various businesses consider internet as their marketing tool is because it is here to stay. In the next years, more and more people will get connected to the internet and it will become a bigger force and many people will look and find what they need on the internet. It has even changed the way people shopped. Moreover, the internet allows the entrepreneurs to reach more and more people for less money.

The modern technology has definitely made changes in the way business owners promote their companies and products today. Setting up an online business website is not a hard task. All you need to do is to buy a good domain name and get a good web hosting and have a professional designer to build a fully interactive website for your online business. Now the hard task is the Internet marketing strategies.

Tagged as: Businesses, Center, Internet, Marketing, Online, Stage, Taking

Source: http://internet-marketing-guide.org/internet-marketing-taking-center-stage-for-online-businesses/

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Window Cleaning, a Simple and Effective Home Improvement Project

Posted on November 23rd, 2012

Our goal is to meet a high level of excellence on a wide variety of services. To guarantee safe and sparkling windows, we only use the highest quality biodegradable cleaning materials. Professional window cleaning is available for residential and commercial windows, even high rise buildings. The best thing about these cleaning companies is that they can show up you need them or you can schedule them for a weekly cleaning. Transform any window from a dirty, grimy embarrassment to the crystal clear highlight of your home. For the most professional window cleaning you will find, give us a call today. Window Washing in Utah

Source: http://www.hesicong.net/window-cleaning-a-simple-and-effective-home-improvement-project/

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EUROBEST Celebrates European Creativity Graffiti Legend Niels ...

London, 22 November 2012 - Eurobest, the European Festival of Creativity which this year celebrates 25 years, has announced that internationally-renowned graffiti artist Niels Shoe Meulman will join the Festival in Lisbon to work on a live graffiti project in the city.

Niels Shoe Meulman, also known as Shoe, is a visual artist, graffiti writer, graphic designer and art director who was born, raised and is still based in Amsterdam, The Netherlands. Already a graffiti legend by the age of 18, he formed the Crime Time Kings with Bando from Paris and Mode2 from London, who together gave graffiti in Europe its own distinctive style. After apprenticing under Dutch graphic design master Anthon Beeke, he ran his own design company, Cauldfield & Tensing, and was partner at advertising agency Unruly. He has revolutionised the art of writing with Calligraffiti, an art form that fuses calligraphy and graffiti. Launching this movement in 2007 with a successful solo exhibition in Amsterdam, his Calligraffiti pieces have since been shown in international exhibitions and are part of several museum collections.

On the first day of the Festival, Wednesday 28 November, Shoe will begin work on a Lisbon city wall located in Alc?ntara, an area near the river Tejo. Across two days, with the city as his audience, he will create a unique piece of Calligraffiti about which Shoe says, ?I?m in search of the perfect line, I?m looking to find it in Lisbon.? On the last day of the Festival, he will join Creative Social on stage for a seminar which will take the audience head on into creation and craft and explore the combination of both order and chaos in Calligraffiti.

?We?re excited that we can welcome such a recognised graffiti artist as Niels Shoe Meulman to join us in Lisbon. It is testament to how much Eurobest has developed in 25 years; from an advertising awards to a celebration of European creative excellence across different communication platforms whilst offering inspiration to our industry. It?s fantastic that the city of Lisbon are offering us the space to do this and we look forward to watching the artist at work as the wall transforms into an urban piece of art,? says Philip Thomas, CEO of Lions Festivals.

Located at the top of Rua Cais de Alc?ntara, at the crossing with Avenue da ?ndia, Shoe will work on the wall across 28 & 29 November, at which point anyone is welcome to view the work in progress. After this, delegates can see him on stage in the Creative Social seminar taking place from 16:00-16:35hrs on Friday 30 November. Full details of the Festival Programme as well as information on how to register and delegate packages can be found at: www.eurobest.com/attend_the_festival/.

Eurobest ? The European Festival of Creativity
Launched in 1988, Eurobest is Europe?s leading annual awards competition for creative excellence in the categories of TV/Cinema, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Sales Promotion, Design, PR, Integrated, Branded Content & Entertainment, and Mobile advertising. Since 2008, the awards, which are judged by Europe?s top creatives, form part of a two-and-a-half day Festival themed to identify and engage specific topics that are relevant to the European market. The festival, attended by more than 1300 delegates in 2011, has previously been held in Stockholm, Amsterdam, Hamburg and Lisbon. Eurobest is organised by Lions Festivals. www.eurobest.com

Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com

Its flagship festival, the Cannes Lions International Festival of Creativity, is the world?s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France, and brings together professionals in the film, media, technology, PR, design and marketing industries to attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. The Festival also awards Lions to the best work of that year across a variety of sectors and media. A Lion is regarded as the most coveted award in the creative communications industry and a global benchmark of excellence. Lions Festivals is powered by Top Right Group.

Key Dates:
Delegate registration now open
Late Entries: contact entries@eurobest.com
Festival dates: 28-30 November 2012, S?o Jorge Cinema
Eurobest Awards and After Party: 30 November 2012, P?tio da Gal?

Source: http://jazarah.net/eurobest-celebrates-european-creativity-graffiti-legend-niels-shoe-meulman-comes-to-lisbon/

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Why older people struggle to read fine print: It's not what you think

ScienceDaily (Nov. 22, 2012) ? Unique research into eye-movements of young and old people while reading discovers that word recognition patterns change as we grow older.

Psychologists from the University of Leicester have carried out unique eye tests to examine reading styles in young and old people -- and discovered for the first time that the way we read words changes as we grow older.

The team from the School of Psychology used an innovative method of digitally manipulating text combined with precise measures of readers' eye movements. This provides novel insights into how young and older adults use different visual cues during reading.

Their results have been published in the journal Psychology and Aging.

The researchers conducted experiments that used very precise measures of readers' eye movements to assess how well they read lines of text that had been digitally manipulated to enhance the salience of different visual information. For instance, sometimes the text was blurred and other times the features of the individual letters were sharply defined.

The results showed that whereas young adults (18-30 years) found it easiest to read lines of text when the fine visual detail was present, this was more difficult for older adults (65+years), who found it easier to read more blurred text. These findings support the view that older adults use a different reading strategy from younger adults and that they rely more than young adults on holistic cues to the identities of words, such as word shape.

The research makes an important contribution to understanding why older people have difficulty in reading. The findings will promote further work to more fully understand this difficulty and already points to ways in which it can be combatted.

Dr Kevin Paterson, from the University of Leicester, said: "The findings showed that the difficulty older readers often experience is likely to be related to a progressive decline in visual sensitivity, particularly for visual detail, due to optical changes and changes in neural transmission even in individuals with apparently normal vision.

"However, the findings also showed that older readers comprehended text just as accurately as younger readers. Consequently, although normal aging clearly leads to important changes in reading behaviour, it seems that adaptive responses to the changing nature of the visual input may help older adults to read and understand text efficiently well into later life."

The research study aimed to understand how changes that take place in the eye and brain as a result of the normal aging process affect reading.

Dr Paterson said: "As we get older, we lose visual sensitivity, particularly to fine visual detail, due to changes in the eye and changes in neural transmission. This loss of visual sensitivity is found even in individuals with apparently normal vision and is not corrected by optical aids, such as glasses or contact lenses. However, it is likely to have consequences for reading.

"The ability to read effectively is fundamental to participation in modern society, and the challenge age-related visual impairment presents to meeting everyday demands of living, working and citizenship is a matter of concern. The difficulty older adults have in reading is an important contributing factor to social exclusion. The RNIB has identified age-related reading difficulty amongst the over 65s as highly detrimental to quality of life and a barrier to employment.

"The fact that people have greater difficulty in reading as they get older limits their ability to engage in everyday activities (e.g., reading the newspaper, a utility bill, or the instructions on a medicine bottle), to continue to work, to read for leisure, to access education and knowledge, and to interact with others. Being able to understand the causes of this reading difficulty is an important first step to identifying ways to combat it.

"With an aging population and a rising retirement age, it is clear such problems pose serious economic and social challenges for the future. Consequently, research on this topic is likely to become increasingly important and both understanding and combatting age-related visual impairment will be important for reducing social exclusion in the elderly.

This, and other on-going research, is funded by The Ulverscroft Foundation and an Economic Research Foundation Professorial Fellowship to Professor Tim Jordan and a British Academy Mid-Career Fellowship to Kevin Paterson. Vicky McGowan, who is now a PhD student in the School of Psychology, was also a member of the project team.

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Journal Reference:

1. Kevin B. Paterson, Victoria A. McGowan, Timothy R. Jordan. Filtered Text Reveals Adult Age Differences in Reading: Evidence From Eye Movements.. Psychology and Aging, 2012; DOI: 10.1037/a0030350

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_health/~3/JgXnyJHPuKI/121122095305.htm

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Science fund cuts could hurt EU recovery, scientists warn

By Chris Wickham

LONDON | Fri Nov 23, 2012 12:05pm EST

LONDON (Reuters) - Cutting science funding in the European Union would threaten economic recovery in the bloc, the heads of scientific organisations said on Friday after such cuts were proposed.

"We believe it would be deeply damaging to future economic growth if we were to cut funding now," Andrew Harrison, director general of Grenoble-based neutron research centre the Institut Laue-Langevin, told Reuters.

EU leaders on Friday abandoned talks to find a deal on the bloc's budget for 2014-2020 but European Council President Herman Van Rompuy, who chaired the summit, proposed cuts in a number of areas, including research and innovation, in an effort to reach a deal.

According to a document seen by Reuters, Van Rompuy's proposal penciled in a 139.5 billion euro ($180.8 billion) budget under the competitiveness-for-growth heading, which includes the EU's flagship Horizon 2020 research funding program.

This is a further cut from a Van Rompuy proposal earlier this week of 152 billion euros and down sharply from an original Commission proposal of 164 billion euros.

Although it is unclear if there would be any knock-on effect from the proposed cuts on Horizon 2020 when talks resume early next year, the original budget for the research program was 80 billion euros, roughly half the original pot.

European scientists, whose funding is already under pressure from the economic downturn, will be alarmed at the prospect of cuts to one of the biggest science budgets in the world.

Harrison, of the Grenoble-based research centre, joined in a lobbying effort with seven other world-leading research organisations calling on the Commission to defend science funding ahead of the budget summit.

In a letter to Commission President Jose-Manuel Barroso that was also signed by Rolf Heuer, director general of the CERN research centre near Geneva, the organisations warned that science should be central to Europe's long-term prosperity.

"At a time when a return to growth is the most pressing policy priority across Europe, it is absolutely vital that investment in our scientific resources (both human and technical) is sustained," they said.

The signatories also included Iain Mattaj, head of the European Molecular Biology Laboratory; Alvaro Gimenez Canete, director of science and robotic exploration at the European Space Agency and Tim de Zeeuw, head of the European Southern Observatory (ESO).

"We are all world leading in our fields," said Harrison. "We are cautioning very strongly against cuts now."

LONG-TERM BENEFITS

Harrison said that although researchers needed to do a better job in demonstrating the economic value of research, there was no doubt about the long-term benefits of investment in science.

"Europe is not going to compete in the mass labour market or in natural resources, we are only going to compete because we are smarter," he said. "Right now I'm not fantastically confident."

Van Rompuy's proposal earmarked nearly 13 billion euros for specific projects, including Galileo, the European replacement for the Global Positioning System satellite network, and the ITER nuclear fusion research project.

But Horizon 2020 will be the mainstay of EU research grants and the implications for the funding program remain unclear.

"Science isn't going to die if they don't implement Horizon 2020 fully," said Bruno Leibundgut, director for science at ESO. "But these countries are going to suffer from this five or 10 years down the line."

($1 = 0.7717 euros)

(Additional reporting by Paul Taylor and Charlie Dunmore in Brussels; Editing by Michael Roddy)

Source: http://feeds.reuters.com/~r/reuters/scienceNews/~3/9HUFhkm5Jw8/us-eu-budget-science-idUSBRE8AM0N420121123

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Branding James Bond: Do Product-Placement Ads Work?

When James Bond and S?verine imbibe the suave secret agent's drink of choice, rather than an alluring vodka martini reaching their lips, a cold one, of the pale ale Heineken brand, does the trick.

While that and several other memorable scenes have grossed the franchise's latest, "Skyfall," a whopping $0.5 billion worldwide since the film opened two weeks ago ? surpassing "Titanic" as the top 2D film in the United Kingdom ? possibly the largest financial success can be seen in product placement.

Yes, Heineken paid $45 million to have their beer replace 007's venerable (and venerated) vodka martini ? shaken, not stirred. The money also paid for a scene in which the dashing duo implies the beverage is the best pale lager on the planet.

So does Bond sell ? Heineken and the like?

Advertisers seem to think so. Part of the reason the film is so financially successful is that much of its $200 million production costs were covered by advertisers wanting their products in the film, including Coke, Sony, Heineken, BMW, Omega watches and many others.

Scenes chockfull of "ads" have raised the hackles of many Bond fans, who argue the franchise sold out by shilling everything from BMWs to Pan American Airlines. But amid all the grousing about product placement and artistic integrity, one question has rarely been asked: Are these advertisers getting their money's worth? [The 5 Reasons We Still Love James Bond]

After all, just because James Bond is seen driving a particular type of car, or drinking a particular brand of beer doesn't mean that audiences will rush from theaters to buy that car and that beer.

The answer is not cut-and-dried, Gail Tom, a professor of marketing at California State University, told LiveScience. "John Wanamaker's assessment of the effectiveness of advertisement offered in the 1900s ? 'Half the money I spend on advertising is wasted; the trouble is I don't know which half' ? rings true regarding the effectiveness of product placement," said Tom,author of "Consumer Behavior: A Primer" (Amazon Digital Services, Inc. 2011).

Tom notes that "in the movie 'E.T.', the little boy Elliot used Reese's Pieces to make friends with the alien. This is often cited as among the first successful product placements. Tom Cruise wore Ray-Bans in the movie 'Risky Business,' and shortly thereafter the sale of Ray-Bans increased. Tom Cruise wore Aviator sunglasses in 'Top Gun.' Shortly thereafter, sales of those sunglasses increased. These correlation findings would suggest that product placement works and more than pays for itself."

Tom cautions, however, that most of the high-profile examples of effective product placement in films occurred in a different time. "These examples of success occurred at a time when product placement was new and populated movies much less frequently than we find in today's movies," he said.

Today, due to media literacy efforts and increased exposure to advertisements, consumers are savvier to such marketing efforts and recognize ads for what they are.

The effectiveness of product-placement advertising also depends on the product and its audience. For example, no matter how many Heinekens or Big Macs James Bond consumes on-screen, Mormons and Muslims won't buy beer, and vegetarians and Hindus won't buy hamburgers. College students may crack open a Heineken, but the cool Omega watches and sleek BMWs will still be out of their price range. For these "high involvement" products, Tom says, "consumer decision-making is more deliberate. Seeing Bond drive a BMW might increase BMW's cool factor, but not many consumers will quench their thirst and run out and buy the car." [Top 5 Most Outrageous James Bond Gadgets]

Why is it so hard to know whether product placement works? Statisticians and scientists caution that correlation does not imply causation: Just because sales of a product featured in a film increase does not conclusively prove anything.

?"To state that the advertisement(s) caused the change in sales," Tom said, "you have to prove that the increase in sales is not due to countless other factors like seasonal variation, competitors' activities, the general economy, other concomitant promotional events, changes in social value, current pop culture, and so on. To nullify these other competing explanations [can be] very difficult or impossible."

So was having James Bond quaff a Heineken on-screen worth $45 million? Heineken seems to think so ? and that may be all that matters.

Benjamin Radford is deputy editor of "Skeptical Inquirer" science magazine and author of six books including "Media Mythmakers: How Journalists, Activists, and Advertisers Mislead Us." His website is www.BenjaminRadford.com.

Copyright 2012 LiveScience, a TechMediaNetwork company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Source: http://news.yahoo.com/branding-james-bond-product-placement-ads-133546277.html

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Private moon mission rumour is glimpse of lunar future

Is the moon open for business? That's the prospect raised by rumours that a private firm is aiming to send astronauts to the moon by 2020.

Cryptic tweets and posts from the websites NASASpaceFlight.com and NASA Watch, neither of which is affiliated with NASA, said former NASA astronauts and engineers would soon announce such a venture.

This led various bloggers to single out the company Golden Spike. It is registered in Colorado to Alan Stern, a former administrator of NASA's Science Mission Directorate, and now working on the New Horizons Pluto mission at the Southwest Research Institute in Boulder, Colorado.

Golden Spike has not revealed its plans, and Stern told New Scientist that he "can't comment either way" on the purported mission.

Private niche

However, there may be a niche for a private crewed moon venture, says Fred Bourgeois, head of Team Frednet, a competitor in the Google Lunar X Prize race to land a rover on the moon.

Although Space Adventures, a company backed by film director James Cameron, announced in 2005 that it wants to send tourists to the moon, it has no suitable craft as yet. Meanwhile Open Luna, an open-source effort, lacks cash.

NASA and China have vague plans to return astronauts to the moon. But Bourgeois says private players will do it more cheaply. For example, Scaled Composites became the first commercial outfit to send a human into sub-orbital space in 2004, winning the Ansari X Prize, and it spent only a third of what it would have cost a state-supported aerospace organisation, according to a source from the X Prize Foundation.

Commercial missions will also help establish the moon as a new frontier, which is important for humanity's development, Bourgeois says. "If we're not going up and out, we're going to fall back in on ourselves."

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